16 December 2019
EPISODE DESCRIPTION
“People don’t want to be sold to … what’s a brand to do? What it really needs to do is demonstrate a commitment to something higher than itself.” — Simon Mainwaring
In this episode, Simon gives us the playbook on how to turn your brand into a movement by finding your purpose that is larger than yourself. He shares powerful questions you can ask yourself that get to the root of your why you brand exists. Enjoy!
About Simon:
Simon Mainwaring is the founder and CEO of We First, a creative consultancy that provides strategy, training, and creative that builds purpose-driven brands. Clients include TOMS, Timberland, Virgin Unite and SAP, and We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2019. Simon’s book, We First, is a New York Times, Wall Street Journal, and Amazon bestseller and strategy+business named it the Best Business Marketing Book of the Year.
You can find Simon at: Twitter @ simonmainwaring wefirstbranding.com Simon@wefirstbranding.com