#82 – Whitney Vosburgh — The New Story of Purpose

27 April 2020


“You have the word leadership, and you break that down into leader, then you break that down into lead.  If you don’t know what your lead is, in other words, your purpose or values, then you cannot lead yourself or anyone else.” — Whitney Vosburgh

In this episode, we talk about the Old story of Profit to the New Story of Purpose and how Whitney helps orgs find their purpose and create a culture around their purpose.  We also talk about conscious capitalism role in healing earth and our society,  and more.  Enjoy!

About Whitney:

Whitney Vosburgh is co-author of the two "WORK THE FUTURE! TODAY" books, and co-founder of the company of the same name, which is a social venture offering vision, leadership and solutions for maximizing personal, organizational, and societal potential. He is also co-founder of Brand New Purpose LLC, a brand transformation consultancy that creates purpose-built, value-driven opportunities for leaders, individuals and organizations of all sizes.  As an interim Fortune 20 Chief Marketing Officer, Whitney has guided over $20 billion in value creation. His expertise has been featured in four books on the Future of Work, including a bestseller by Dan Pink. 

You can find Whitney at:


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